Brand Experience & Concept Product Design
We designed concept product designs for Chivas Regal's presentation rituals at night clubs, special events and exclusive parties. We collaborated with the Chivas Regal brand communication team to effectively reflect the special experience that a presentation ritual, which is indispensable for the on-site experience of the brand experience, aimed to evoke in the target audience. It was a successful work in which we used industrial product design methodologies in the creative atmosphere of the brand experience.
People who experienced the ritual enjoyed a special presentation with the Chivas bottle in the center and the glasses on the opening wings, when the wooden barrel served to their tables opened. As the experience of an enthusiastic group activity combined with the central Chivas Regal brand prestige, the product design of this ritual became part of a successful work in terms of brand interaction and experience marketing.
