Adidas Originals

In this project, which is one of the most interesting and creative concepts of Adidas's Originals series of brand activation activities, we created the special concept and 3D concept designs of the rest of the experience zone that emit light and different note sounds when walked on top op the piano themed platform.

We used 3D industrial design and interactive experience design disciplines in harmony with this interactive experience, which is used in areas designated as experience zones in the events where Adidas participated and established in its various stores. All supporting elements, such as LED illuminated panels, projectors and wall illustrations, were planned to reflect this experience designed for Adidas Originals in the most effective way. The gaming experience built on the light and sound of the piano floor with interactive features brought to life with Raspberry Pi hardware and special software infrastructure formed the heart of the event activity. With this futuristic experience that the visitors experienced while wearing Originals products in this entertaining group activity, we introduced them with an unforgettable gaming experience.